Keira Rumble is the founder and CEO of Krumbled Foods, an Aussie wellness and beauty brand. They produce a range of snack bars called Beauty Bites, which include five unique ingredients to help support glowing skin, stronger nails, hair and improve overall gut health. And, they come in various delicious flavours.
Nine months after launching the bars, Krumbled Foods Beauty Bites landed a spot in Coles supermarkets acoss the country.
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But as Keira explained to Mia Freedman on the Lady Startup podcast, it wasn't all that simple.
"We launched into Priceline to start with," Keira began explaining.
"I would literally fly down to Melbourne and make a 15 minute appointment. I was fortunate because I had a connection to Priceline through my social media. So I reached out to the PR girl and said, 'I want to sit down with you and talk about something.' And she said, 'Ok cool, I have 15 minutes here.'
"So I flew down to Melbourne (this was when I wasn't making any money), had a 15 minute chat and she said, 'I love it. Come back to me with more,'" Keira continued.