“Why do you like JoJo?” I ask my seven-year-old.
“I like her songs,” she answers. “And I like her dog.”
And her bows? I ask, looking at the oversized satin clip-ons – two of them, she’s trying to find room for on her head right now.
My daughter can sense there’s something going on here.
“I’m pretty sure she’s a good role model, Mum,” she says, with a tilt of the head that suggests she’s trying to read me. “I think she believes in… women.”
I have no idea if 15-year-old JoJo Siwa believes in women. I just know that “I’m coming back like a boomerang!” is yelled out way too often in my house, and those bows are… not tasteful.
Watch: Jo Jo Siwa’s music video, Boomerang. Post conintues below…
If you have no idea who JoJo Siwa is, you don’t have a daughter aged between 4-12.
She’s a YouTuber, what we might have once called a ‘pop-star’ and a merchandising goddess. Her oversized satin bows keep Pixie Curtis up at night – flying out the door at an alarming rate. She got her start on the reality show Dance Moms, broke out and became something of a mini-mogul. She is now an obsession. A one-word marketing juggernaut. Did I mention she’s 15?
And she’s touring Australia. Well, Australian shopping centres at least. For the first time, JoJo Siwa is flying across the world (under bow power?), appearing in Sydney, Melbourne and the Gold Coast.
And here’s my confession – I won’t be telling my daughter. I won’t be telling her that we could be off to spend a day during the school holidays queuing up to catch a glimpse of the tip of JoJo’s bow. I won’t be telling her that the all-American girl she worships from afar will be breathing the same salt-tanged air as her. That this could be her big chance to show JoJo her moves.
Why? Why am I going to miss this chance to make my daughter’s dreams come true?