When former Girls Aloud singer Nadine Coyle went onto talk show Sunday Brunch in 2010, she probably didn’t think that eight years later a clip of her pronouncing the word ‘flour’ would go viral.
But thanks to Twitter, that’s exactly what happened.
Twitter user @calhmm posted the six second clip, saying that: “I can’t stop thinking about how nadine coyle says ‘flour’.”
Now two days later, it’s had 2.46 million views and growing.
I can’t stop thinking about how nadine coyle says ‘flour’ pic.twitter.com/o4jFSyCJ4c
— callum (@calhmm) June 19, 2018
When asked by host, Tum Lovejoy whether she’s “one of those people that enjoy cooking?,” Coyle replied in the affirmative.
“I enjoy cooking, baking and stuff, working with flour,” she said, but instead of pronouncing it like ‘fl-our,’ the Northern Irish singer’s intonation sounded more like ‘floy-urr-eyae.’
And it caught people off guard in a major way.
Including Coyle herself, who asked on Twitter, “What is this flour craic all about you mad edjits [an affectionate Irish slang term for idiot]?”
While those that share her accent have come to the singer’s defence, many are a little confused and have posted their laugh-out-loud responses on social media.
Here are our favourites:
no matter how many times i listen to nadine coyle saying ‘flour’, i forget what way she said it 4 seconds later and have to listen again
— kelly ???????? (@earley) June 20, 2018
even after 16 years of living in the uk and in america, nadine coyle has perfectly retained her derry accent. a true patriot she should be up there with the 1916 leaders
— kelly ???????? (@earley) June 21, 2018
i keep trying to sleep and then i think about nadine coyle saying flour
— Tammy????️???? (@tammyisamess) June 21, 2018
can you believe the impact I made from a single tweet hahaha https://t.co/gFuWbqBPjb
— callum (@calhmm) June 21, 2018
I can’t stop replaying Nadine coyle saying flour
— ???? (@MuirneM) June 21, 2018
I’m suddenly delighted about being coeliac because every time I order food in a restaurant now I’m going to ask “Has it got FLOY-URR in it?” in a Nadine Coyle accent.
— ???????????????????????? ℍ???????????????????? (@JackieHunter1) June 21, 2018
— Stephanie (@shennners) June 21, 2018
okay for all my oomfs saying that nadine coyle is saying flour wrong me and her were literally born in the same place THATS WHY WE SAY IT THE SAME SO STOP COMING FOR ME
— STREAM D-DAY (@soIokdh) June 21, 2018
sorry that you all have shit accents but the way nadine coyle says flour is how it is supposed to sound
— Patrick (@PrayForPatrick) June 21, 2018
I don’t even know how to make my mouth make the sound of saying flour in the Nadine way.
— A.N..D…Y ✨ (@MrAP_P) June 20, 2018
Nadine Coyle for her own talk show ????
— NadineCoyleEire (@NadineCoyleEire) June 20, 2018