Today was not a good day for Sam Frost.
You’d think a smart, funny, talented woman with a primo job and a bright future would have nothing but blissful days marked in her calendar. But today Sam Frost could be forgiven for heading straight home to snuggle under her doona.
The Bachelorette star-turned-radio-host has been forced – yet again – to address a slew of not-so-nice rumours that she and boyfriend Sasha Mielczarek are going through an ugly split.
In a scathing Instagram post, Sam took down New Idea and every other media outlet that continues to drag her relationship through the mud, while also insinuating her love life is really the only interesting thing about her.
“New Idea get a f–king life! For the one millionth time, Sash and I have not split. In fact we are stronger than ever,” she wrote on her Instagram account, which she has since shut down. Along with her public Facebook page.
What's worse is that this latest event comes hot on the heels of a broken Sam publicly admitting that heavy trolling and continued scrutiny had gotten the better of her, tweeting: “To the fake accounts heavily trolling me online & into my personal life. If you wanted to break me. Congratulations you have won. #broken.”
Sam followed this up with an emotional outpouring on her breakfast radio show, Rove and Sam, where she said:
"I don’t think people really understand the impact of it. Young kids and people, including myself get bullied on a daily basis.
"For just one moment, think about what it would be like if a bully never left you alone. This bully came into your home, this bully was relentless, on your Facebook, Instagram and Twitter. This bully was with you 24 hours a day."
From the outside, Sam's life can often look glamorous.
Having parlayed a successful TV appearance into a blossoming media career, it's easy to assume her life always involves hanging with celebrities, nights on the red carpet, and photoshoots at gorgeous locations.
On the other hand, she also deserves our sympathy, because if her current battles have taught us anything, it's that the bad sometimes outweighs the good. That criticisms of her love, looks and life can often drown out the sound of success.
Today, I'm also feeling sorry for Georgia Love.
Because if Sam Frost's experiences have taught us anything, it's that after the show wraps the worst is yet to come.
Listen to Sam Frost tell Mia Freedman what it was like to be publicly dumped:
The current The Bachelorette star is currently skimming through the limelight and managing to avoid harshest forms of criticism, but as a woman on television we all know her time is coming.
In fact, the cracks are already starting to show.
This week, she has been called a "liar" on social media after it was reported she is in a relationship with policeman Nick Grubb and was keeping their relationship a secret to become famous.
On Facebook, commenters have repeatedly remarked the 27-year-old journalist is a “boring” choice while others question her motives to be on the show, contending she is just using it as a springboard to land a better gig on our screens.
Comments from Love's ex-boyfriends also continue to circulate online while her show airs, comments that have labelled her controlling, selfish and manipulative.
Right now, Australia is somewhat captivated by her on-screen quest to find love. But how long until she slips into Sam Frost's shoes and becomes an unwavering target for brutal criticism and constant shaming?
guess is, it will be mere hours after the last rose has been handed out.
Today was a bad day to be Sam Frost; but soon it's going to be a bad day to be Georgia Love.
Neither of these women deserve it, but they will both continue to rise above.
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