There's something about French women and how they approach beauty that makes them so undeniably cool.

With their tousled hair, glowing skin and minimal makeup, they appear put together and impossibly effortless at the same time - something we try to achieve but can't quite master.

Watch: Three steps to glowing skin with Leigh Campbell. Post continues after video.

We spoke to Emilie Roberson, the Marketing Development Manager for French Beauty Co. and Embryolisse, to hear about the unexpected beauty rules French women follow so we can take notes.

Here's what she had to say.

1. They don't change their skincare routine often.

Speaking toMamamia, Emilie explained that unlike many Australian women who trial new skincare products often, the French are creatures of habit.

"I think French women, in general, are quite conservative with their approach [to skincare]," Emilie said. "Once they find a routine that works for them, they love to stick to it. Because we often believe that you need to be very consistent if you want to see the results."

There's also one cleansing product (that's sold every six seconds around the world) many of them swear by.

"I'm a huge fan of micellar water, the Bioderma Sensibio H2O. I think for me it's the best micellar water you can find," she toldMamamia.

"People don't really understand micellar water," she said.

"People see it more like you're removing your makeup and the impurities but there are so many studies with cleansing and micellar water [that it] actually really helps to take all the pollution away."

"I think it's really seeing the long-term results," she said.

2. They favour affordable skincare.

French women know that expensive skincare doesn't always equal quality. Many favour dermatologist-recommended brands you can find in any French pharmacy (and chemists over here).

"We always shop at pharmacies," Emilie said. "So the soap-free, fragrance-free [product] is not an issue. We've always been used to it."

"I know Australian women like when it's scented and smells beautiful but we actually like the more medical approach.

"So I tend to go for a different brand but stay within the derma area - Avene, La Roche Posay and Uriage tend to be the brands I go for."

Emilie also mentioned the product French women, including herself, can't live without.

"The Embryolisse Lait-Crème Concentré," she said. "I think if you have to talk about French beauty, that's the best product to represent the concept. Because this is a multipurpose product - a moisturiser and primer that helps you have glowing skin."

"So you don't really have to do much more; your skin will be glowing and look healthy and then you don't have to put on much makeup afterwards," she said.