Although makeup is all-inclusive, there are some tips and tricks depending on your facial features to suit you the best.
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Eye makeup can change up your whole face, especially if you know which eye shape you're blessed with. There are eight main eye shapes, so read on to discover which one is you – and how best to flatter your peepers with some help from celebrity makeup artist Tobi Henney (including her number one tip to accentuate each shape.)
And heads up: it's easier than you think.
"Most eye looks suit this eye shape," Tobi explained to Mamamia.
"To create a beautiful eye look, shade a darker shadow into the crease and pull the shape upwards and outwards for a more striking look."