Most of us find applying sunscreen kind of like filling up with petrol – a necessary evil. Because, let’s face it, it can be so hard to find the right one.
You know, one that doesn’t make your skin break out, doesn’t cost as much as a meal at a nice restaurant and doesn’t turn your skin whiter than a set of bleached hotel sheets.
So when I read that US company Sundots will be releasing the world’s first sun protection in chewable gummy form, I practically leapt for joy.
Someone had finally managed to solve all of the above issues, and make it a delicious snack you only take once a day (or twice in high sun situations, like if you’re going to the beach).
And I’m not the only one who’s excited – their Indigogo fundraising campaign has raised 520 per cent over the cash they needed, totalling over $104,000USD.
So how exactly do Sundots Sungummies work?
The active ingredient in the gummies they claim helps protect your skin from sun damage is called polypodium leucotomos, which is extracted from a fern native to Central and South America.
According to Sundots, there have been over a dozen human studies that show, when taken every day, the fern “helps to provide all-over protection from sun damage by strengthening your skin cells ability to resist UV harm.”
The people behind the gummies have some serious medical chops. Co-founder Dr Emilia Javorsky is a dermatology researcher at Harvard Medical School and was listed in Forbes 30 under 30 in the Healthcare category.
Top Comments
Hey Belinda, thanks for featuring Sundots! Chris here, CEO and co-founder.
You hit on the key challenges of sun protection today, which is why we're excited to be launching Sundots. In our case, though, it's *not* too good to be true, and the research bears this out.
While you're right that some of the studies of polypodium have included paid consultants for Ferndale/IFC, not all have, and the consistency of the results across studies is striking. That's exactly why we've chosen polypodium for our first product - because across over 30+ years of research done at places like Harvard Medical School, polypodium continues to show strong results.
As well, many of the studies utilized very detailed methods of establishing whether sun damage was prevented - it's not just visual observation of the skin that was utilized. One of our favorites, from just last year, actually took physical skin biopsies (samples) and looked at the cells under a microscope. The results were striking - 76% fewer new sunburned cells in patients who took polypodium vs. no treatment. Happy to share that research if you're curious - just let me know.
Glad you mentioned how passionate we are that sunscreen and UPF-rated clothing are a key part of staying protected - the best sun protection *always* comes from a combination of these tools, as they're all great at some things, and leave gaps in other ways.
And while I agree we're terrible at taking pills everyday, that's exactly why Sundots are in an all-natural gummy form! When you make something taste great, it's a lot easier, and more fun, to make a habit of it. UV radiation is an everyday risk, and we're trying to inspired new everyday habits to stay safe in the sun.
Let me know if you'd be interested to chat with myself or Dr. Javorsky for the article - we'd be glad to connect. Just added you on LinkedIn, or feel free to message me on Facebook.
Best,
Chris Tolles
CEO, Sundots