Although the promotion ended officially on September 11, Channel 7 recently reported that the supermarket chain has already secured the rights for a return in 2019, with fans speculating about what that might look like.
Apparently, a similar project launched by New Zealand supermarket chain, New World in 2013, followed up their Little Shop campaign with a collection called ‘Little Kitchen’ in 2015.
You can watch the ad campaign to see what the fuss was all about:
The second round of minis featured household goods like fruit and vegetable characters, Nutrigrain, Pringles, pasta sauce and even a mini copy of the magazine Woman’s Day.
Each collectable also came with recipe and experiment cards, and some even glowed in the dark or were magnetic – although a Melbourne mum has a DIY hack for that one if they’re not.
Coles are you listening? Because this is inspiring stuff.