For some, February 14 brings with it an opportunity to shower your beloved with love, affection, chocolates and flowers.
For others, Valentine's Day is an event on the calendar best skipped entirely. But in the age of social media, viral campaigns and in-your-face advertising, it can be almost impossible to avoid, nudging and reminding you at every turn.
Sure, there's the whole 'Galentine's Day' thing, where a group of girlfriends get together to celebrate (rather than wallow in) their singledom. But that's... still a bit saccharine for some (ahem, us).
Which is why, if you'd prefer to stick a fork in your eye than cover everything in love hearts and roses, we suggest switching on one of these decidedly un-romantic films that'll make you forget about passion, entanglements, secret admirers, love... and everything in between.
Enter: five of the best anti-romance films to watch this Valentine's Day. You are so very welcome.
If you've been on the dating scene lately, you're probably acutely tuned in to the fact that it's largely a baron wasteland full of d**k pics, unanswered messages and catfishing. Fresh sets out to squash the fairytale romance tropes by telling a tale of a meet-cute gone very wrong.
Noa (Daisy Edgar-Jones) is sick of the dating apps but is given new hope when she meets Steve (Sebastian Stan) in a grocery store. When she finally thinks she's cracked the whole dating game thing, Noa begins to make some unsavoury discoveries about her new beau.
Now look, we've all turned a blind eye when we've started to see some red flags, but your new boyfriend having a penchant for cannibalism is kinda hard to ignore.
If you've hit pause on the dating apps out of frustration and fatigue, Fresh might just keep you off them for a little while longer. It's probably for the best.
You can stream Fresh on Disney+.