In the world of marketing, sometimes 'more' is indeed 'more'.
This mantra resonates loud and clear with the Barbie movie's marketing campaign, for which no expense has been spared.
So what’s the deal with the blockbuster budget (rumoured to be $100 million USD), massive effort and nearly 15 years dedicated to perfecting a movie about a doll?
The Barbie brand is more than just a toy — Barbie is the O.G. influencer. Love her or hate her, Barbie is an iconic figure, recognisable across all generations. And whether you wanted to be her and dreamt about getting your mitts on the Barbie Dream House, or turned your nose up at her unrealistic proportions and hefty price tag, Barbie has made a mark on pop culture since her creation in 1959.
Now, with the Barbie movie approaching, Mattel has gone all out to guarantee its success.
Watch the Barbie trailer here. Post continues below.
Did you know the Barbie movie was first given the green light back in 2009? After numerous iterations, and changes in writers, directors, cast members and even movie studios, the highly anticipated Barbie movie is finally ready to hit our screens on July 20 this year.