There was always something really raw about that first photo of a mum with her newborn.
And then Instagram came along.
Recent research from the UK has shown that more than two-thirds of mums-to-be now put on makeup before they give birth, because they feel the need to look good. On top of that, two-thirds of younger mums-to-be schedule a beauty treatment, such as a spray tan or a blow dry, just before the birth.
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It looks like there’s a similar trend happening here in Australia. GFP Babies has been taking photos of mums and their newborns for more than 40 years, going into hospitals to get those very first shots, and spokesperson Shelley Mewett says they have noticed “a shift” in that time.
“In our experience, yes, a portion of new mums do now want to ‘glam up’,” Mewett tells Mamamia. “Some of our mums are very conscious of needing to be ‘made up’ before having their photo taken with bub. Whether this is a consequence of Instagram or the recent explosion of the cosmetics business or perhaps just personal choice, but we have noticed a change.
“Having said that, we also get a lot of new mums who just want their first photo to be very natural – no make-up, just a loved-up picture with their new baby.”
It’s hard not to notice all the glamorous photos of new mums and their bubs that have flooded social media in recent years.
Who can forget Kate Middleton, looking perfectly made-up and blow-dried, standing on the hospital steps less than 10 hours after giving birth to Princess Charlotte?
Closer to home, there was Nadia Bartel, looking as stunning as a bride on her wedding day, as she gazed down on newborn baby Henley last year.
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