It starts slowly. With quiet music, a soft whisper and low lighting. A gentle reassurance and countless words of comfort follow. The person talking is looking right at you, without judgement. At that same even pace, the video continues for anywhere between 10 minutes to over an hour as hundreds of thousands of people all around the world join you to tune in and listen to ASMR – a practice that in 2019 is now more under the microscope and misunderstood than ever before.
What is ASMR? Mia, Holly and Jessie discuss on Mamamia Out Loud. Post continues after video.
What is ASMR?
For those who haven’t heard of it, Autonomous Sensory Meridian Response, or ASMR as it’s more commonly known, refers to the tingling sensation people experience in their scalp and throughout their body when a deep level of relaxation, calm and sometimes euphoria, is reached. And while it’s still not fully understood how, the most common way to experience or induce ASMR is through whispering.
Both the term and practice are both relatively new, having only been formalised in 2010 by New Yorker Jennifer Allen. But now, thanks to Youtube, it’s a sensation millions of people are now tuning in to reach via skilled ASMR artists. One of which is Lauren Ostrowski-Fenton, a Victorian-based artist in her 50s whose videos have had over half a million views, listening to her every word.