At approximately 8:43pm on Wednesday night, a woman on prime time television announced to Australia that she will no longer stand for the prejudice against... red heads.
Cue: the violin music. Literally.
On the first night of Locky Gilbert's season of The Bachelor, viewers met Zoe-Clare, who, yes, has red hair.
Despite her admitting that no one said anything about the colour of her hair, she was visibly distressed.
The source of her upset is unclear, but Zoe-Clare said fellow contestant Areeba, who is a woman of colour, was discriminating against her because of her... hair.
Watch: Here's part of Zoe Clare's speech on her red hair. Post continues below.
For those who missed this speech, here is the full transcript.
"I’m the only redhead in the whole entire house. And the rest of them… I think the only colours are blonde, brunette, then there’s me.
I think that’s exactly why Areeba is targeting me. Of course, the redhead. It’s just not appropriate. What’s wrong with a ranga? I’m sorry, do you want me to dye my hair every 10 seconds... I’m SO sorry but this is natural guys. This is not going anywhere!
I don’t care if you’re black, white, caramel, whatever. Ranga. I want to be here to be like, you know what, we can win. We can win because I’m not blonde. I’m not brunette. I’m not anything other than what I am. I’m not going to pretend to be. I’m me. And if he likes me, then f*cking awesome.