At approximately 8:43pm on Wednesday night, a woman on prime time television announced to Australia that she will no longer stand for the prejudice against... red heads.
Cue: the violin music. Literally.
On the first night of Locky Gilbert's season of The Bachelor, viewers met Zoe-Clare, who, yes, has red hair.
Despite her admitting that no one said anything about the colour of her hair, she was visibly distressed.
The source of her upset is unclear, but Zoe-Clare said fellow contestant Areeba, who is a woman of colour, was discriminating against her because of her... hair.
Watch: Here's part of Zoe Clare's speech on her red hair. Post continues below.
For those who missed this speech, here is the full transcript.
"I’m the only redhead in the whole entire house. And the rest of them… I think the only colours are blonde, brunette, then there’s me.