These days, finding a fashion label that’s uniquely stylish and ethically manufactured can be a real challenge.
It’s like the fashion equivalent of the Holy Grail, further complicated by the fact it’s not always easy to find out where and how brands make their clothes.
Well, here’s some good news for you: we’ve found an Aussie brand that manages to balance hip, bold designs with social responsibility. It’s called YEVU, and Mia Freedman is a recent convert.
“It is a social enterprise, and if you like those big, bold graphic patterns that Gorman does so beautifully, it does really similar clothing and shapes as well,” she explains on the latest episode of Mamamia Out Loud.
That’s not even the best part, if you can believe it.
You can listen to Mia waxing lyrical about YEVU here. (Post continues after audio.)
“It creates full-time jobs and generates sustainable income by women in Ghana, Africa. It’s [run by] a young Australian woman who’s trying to help women be able to support themselves by making these clothes.”
The Aussie in question is Anna Robertson, and she was inspired to partner with a team of local tailors and seamstresses in Ghana’s capital Accra.
As the website explains, the brand aims to “celebrate the vibrancy, colour and chaos of West African wax print and handmade textiles by offering simple and contemporary designs to a wider market”, encompassing both men’s and women’s wear.
This week we celebrate international women’s day and Ghana marks 60 years of independence. These are our two favourite things. We see the resilience, kindness and ambition in the women we work with in Ghana, even in the face of incredible daily challenges. 70% of our workforce are female, we are female owned and managed. We are proud to be part of something that creates greater choice for these strong women ???????? And on that note, 20% off everything online, starts now and ends at midnight tomorrow. Use code ‘equalityfirst’ at checkout ????????
“YEVU enhances the professional development of the team employed in Ghana through building capacity in technical skill and contemporary design practices,” the website adds.
By now you’re probably dying to check out the designs, yes?