So hipsters are dead. Here's six ways to know if you're a 'yuccie'.

Ding dong the hipster is dead.

Early this morning while the unsuspecting hipster population slept, heads resting softly on our organic cotton pillow-cases, spectacles resting patiently against our nearby dog-eared copies of On The Road, little did we know, there would be no single-origin long black waiting for us on the other side of our dreams.

Because ‘the hipster’, as it turns out, is dead.

Or so declared Brooklyn-dwelling writer and moustachioed millennial upstart David Infante in his ominously titled article ‘The hipster is dead, and you might not like who is coming next’.

As many have pointed out, ‘hipster’ is a frustratingly inexact term basically thrown at any and all affectations of youthful middle-class bratiness, from subcultures to suspenders.

Not content to be snarked at so non-specifically, Infante has created a new label for his particular breed of unbearable, young, creative type: The Yuccie (Young Urban Creative).

David Infante.  A taste-maker if ever I saw one. Via Instagram.

He describes the hipster/yuppie hybrid as follows:

“In a nutshell, a slice of Generation Y, borne of suburban comfort, indoctrinated with the transcendent power of education, and infected by the conviction that not only do we deserve to pursue our dreams; we should profit from them.

“Getting rich quick would be great. But getting rich quick and preserving creative autonomy? That’s the yuccie dream.”


So how exactly does one spot a yuccie? Happily, Infante also provided a handy checklist, which I’ve given a tweak and laid out for you below.

1. Look at their book collection.

The yuccie owns multiple copies of Freedom by Jonathan Franzen. (I’m going to wager they’ve also read David Foster Wallace’s Infinite Jest more than a few times.)

2. Look at where they live.

They don’t like gentrification in theory, but that doesn’t mean they don’t live in an inner urban area, similar to Brunswick or Newtown, where a fancy brunch is never more than a stones throw away.

3.  What do they do for a living?

The yuccie, unlike the hipster, is career-minded. They’re a little bit older, they have private health insurance and they have a job in the creative industries. Yuccies want to earn a decent wage, but they also want to feel fulfilled, you know? Maybe they invented an app.


4. Ask them what their favourite TV show is.

They LOVE Seinfeld even though it went off the air when they were 16.

5. Their parents are rich.

They are probably pretty privileged. “Being a yuccie is synonymous with the sort of self-centred cynicism that can only exist in the absence of hardship,” Infante writes. “I need the money, too, as much as any of my peers. But if I hadn’t insisted on majoring in English, writing professionally and “expressing myself,” I probably could have chosen a more lucrative path.”

6. What are they wearing?

As far as I can tell, a yuccie looks like a mid-to-late twenties to early-thirties hipster. Think: this button up shirt says I work 9-5, this watch says I get paid okay, these sneakers say I have a young soul and this moustache says I’m probably a twat. I am picturing the unbearable whiteness of Zac Braff, perhaps topped with a fedora.

To sum up: “You cross the yuppie’s new money thirst for yachts and recognition with the hipster’s anti-ambition, smoke-laced individualism, sprinkle on a dose of millennial entitlement, and the yuccie is what you get.”

God help us all.

As far as I’m concerned there is only one term required for ALL millenials, hip, employed or otherwise, and that term is ‘snake people‘.

More ‘hip’ stories from the MM Team:

Melbourne, you’ve reached peak hipster.

OPINION: “Haven’t we reached peak hipster cafe bullshit yet?”

Could this be the most-hip hipster wedding of all time? You be the judge…