What does an ad look like when it's made for women by women? This.

We’d like to introduce you to Glen, Isaac, Christian, Anthony and Rothaford.

These five men are worried about your heath. They want you to check yourselves for breast cancer – and they’re here to show you how to do it (with 100% more abs.)

Mamamia ran this ad around a year ago, but it’s since been updated to include a iPhone app, so we thought… what better reason to bring it back and remind everyone to touch themselves?

It’s an ad made for women, by women. Check it out. Tell your friends. And remember – it’s not just straight women who are affected by breast cancer. Check ups are important for everyone.


Are you….feeling it? Does it work for you?