Two weeks ago, a Vanity Fair article titled “The Coast of Utopia” dissected the lives of a group of Byron Bay mums, who referred to themselves as ‘murfers’ (mum-surfers). They’re described by author Carina Chocano as “a cross-tagging, cross-promoting, mutually amplifying, audience-sharing group of friends living, loving, working and posting aspirational lifestyle content in a highly Instagrammable paradise”.
I’m launching a brand new social media platform for Mums who aren’t good looking. Mums with shitty lives no one wants. Mums like you and me. Mums who have unattractive or surly kids with bland names and no social skills. Mums who don’t have husbands, or if they do they’re tradies, or they gamble, or they earn a minimum wage.
This is a social media platform for Mums who have to work. They don’t get to stay home and take pictures of themselves being Mums because they’re only ever home in the early morning or at the end of the day because they’ve got a shit job.
Things mums never hear. Post continues below.