Two weeks ago, a Vanity Fair article titled “The Coast of Utopia” dissected the lives of a group of Byron Bay mums, who referred to themselves as ‘murfers’ (mum-surfers). They’re described by author Carina Chocano as “a cross-tagging, cross-promoting, mutually amplifying, audience-sharing group of friends living, loving, working and posting aspirational lifestyle content in a highly Instagrammable paradise”.

Here, comedian and writer Mandy Nolan presents a new kind of influencer. The ‘Mumstagram’. And their lives look very different.

I’m launching a brand new social media platform for Mums who aren’t good looking. Mums with shitty lives no one wants. Mums like you and me. Mums who have unattractive or surly kids with bland names and no social skills. Mums who don’t have husbands, or if they do they’re tradies, or they gamble, or they earn a minimum wage

Things mums never hear. Post continues below.

You can listen to Mandy Nolan on Mamamia’s divorce podcast, The Split. Post continues below.

For more from Mandy Nolan you can follow her on Facebook or Instagram.