In 2011 when Turia Pitt was in hospital having just suffered horrific burns to 65 per cent of her body, the then 24-year-old set herself a goal.

She was going to enter an Ironman competition.

"I've got such a beautiful family. My mum ripped out a photo of a triathlete from a magazine and stuck it on the wall and every morning when Michael, my partner, would come to hospital he'd be like 'hey you've got to get up and do your training if you want to do this Ironman [competition],'" a now 33-year-old Turia toldMamamia.

WATCH: Turia Pitt has been to hell and back recovering from catastrophic injuries. Post continues after video.

"I don't know if at the time they thought I would really do an Ironman, I think they just used it as a vehicle to motivate me and to help me work towards something positive," she added.

It was while running WA's Kimberley Ultramarathon that the NSW South Coast local became trapped in the flames of a grass fire.

Doctors didn't expect her to survive her injuries. She's spent the last 10 years having her face, hands and body reconstructed, all while growing and birthing two babies - Hakavai, three, and Rahiti, who turns one this month.

Turia knows intimately what it means to start from scratch not just after being catastrophically burnt, but also after childbirth. It's why she feels like she's in the perfect position to spearhead a running program for mums.

"You know how if someone really fit is telling you how to be fit and part of you is like 'okay that's cool' but another part of you is thinking 'yeah but you're already fit. You don't understand what it's like for me'," Turia toldMamamia.

"I really understand because it was only eight years ago I had to learn how to walk again, stand again, run again. And the first time I ran, I ran five metres because that was all I had in me. So I really have been at that real beginner spot, but I've also been at that spot where I've entered a 30km mountain run after having a baby. So I think I've got some real practical and useful insights into not just running, but running as a beginner, and doing that with kids."

Turia's new program 'RUN with Turia' opened for enrolments in February 2021, and offers mums three options - training for a 5km run, 10km run or a half-marathon (21kms).

It's something the author, motivational speaker and former mining engineer has been thinking about launching for some time now because running is such a huge part of who she is. It's her de-stress, her mood balancer and her 'me time'.

Australia watched on inspired as Turia went from lying in a hospital bed to competing on the track once again. But now she wants to help more people get off the sidelines and join her as she starts from scratch all over again at 12 months postpartum.