The clip premiered during the 2017 MTV Video Music Awards yesterday and boy, is there a lot to break down.
But look past the not-so-subtle digs at other celebrities and the media’s obsession with her relationships and you’ll find another topic that has enough material to stand all on its own.
All the ‘versions’ or stages of Taylor Swift we’ve seen throughout her 10 year career so far.
The final - very self-aware - scene features a line up of all of these reinventions in their instantly recognisable associated outfits which have been referenced throughout the four minute clip plus a few more new ones.
That's AT LEAST 17 looks, according to my rusty maths schools I haven't used since high school. Yep, SEVENTEEN.
Talk about a lot of outfit changes. And that's not even taking into account all the zombie Swifts we see in a heap that aren't clearly identifiable.
To celebrate them in all their glory - and pay tribute to the hard-working style and makeup team - we've broken them all down, one by one, in a bumper gallery for you.
Listen: Taylor Swift makes her return in 2017.