More people than ever are expected to tune into today's Super Bowl match-up between the San Francisco 49ers and the Kansas City Chiefs, featuring Usher as the half-time performer, more than a few Taylor Swift references, we're sure, and... many expected surprises.
Besides the, uh, actual football, this year's Super Bowl is cloaked in celeb mystery and rumours, from a huge surprise guest to a Kardashian relationship hard launch.
Here's what we *could* expect from one of sports (but also, pop culture's) biggest days.
Kim Kardashian could hard-launch a new relationship.
Okay, footballers are really having a moment. Word on the street is that Kim Kardashian has been dating Baltimore Ravens wide receiver Odell Beckham Jr since September, but they've kept it pretty low-key.
But this could be hard-launch weekend.
Both attended the same Super Bowl Party in Las Vegas on Saturday and afterwards, paparazzi spotted them leaving together for the first time.
It comes just a couple of days after 'sources' told media they were getting more serious.
"Things have been continuing to heat up between Kim and Odell. They like each other and have a good thing going," ET reported.
Kim Kardashian and Odell Beckham Jr.— Complex (@Complex) February 7, 2024
are reportedly "getting serious” and thinking about next steps. pic.twitter.com/HAkpafZxVc