Watch the first trailer for Strife, the new TV show inspired by the story of Mamamia.

The first trailer for Strife on Binge is here.

Inspired by Mia Freedman’s memoir Work, Strife, Balance and written and adapted for screen by Australian screenwriter Sarah Scheller, the series is set in the early days of publishing and digital media.

The upcoming comedic drama series – which will premiere on Binge on December 6, with all eight episodes dropping at once – tells the story of an imperfect woman and publisher named Evelyn Jones (played by Asher Keddie), and tracks her journey from lounge-room blogger to becoming a leading force in women's media.

The first trailer for Strife depicts Evelyn building her women's website Eve, all while navigating motherhood, the end of her marriage, public cancellation, and long pitch meetings that involve everything from 'can flavoured yogurt treat thrush' to 'celebration of the slut'. 

Watch the trailer for Strife here. Post continues below.

Video via Binge.

Strife, which was commissioned by the Foxtel Group from award-winning production company Made Up Stories, in partnership with Fifth Season, also centres on the complexities of female friendships and workplace dynamics, especially those that are forged in a startup workplace environment.

Alongside Asher Keddie, bringing these stories to life on-screen is an ensemble of established and up-and-coming talent including Matt Day, Jonathan LaPaglia, Tina Bursill, Emma Lung, Maria Angelico, Rhys Mitchell, Olivia Junkeer, BeBe Bettencourt, Bryony Skillington, Lucy Ansell, Darcy Tadich and Willow Speers.


Bruna Papandrea (Big Little Lies, Wild, Nine Perfect Strangers, Penguin Bloom, The Dry,The Undoing), Jodi Matterson, and Steve Hutensky serve as executive producers for Made Up Stories, alongside Freedman, Keddie and Scheller, Brian Walsh and Alison Hurbert-Burns for Binge.

Writing for Mamamia about the making of Strife, Mia Freedman said, "I had no interest in making a show about myself and Bruna agreed. We wanted to tell a story about a complicated woman who starts her own business. About the complexity of ambition and motherhood, and the force that is female friendship. About what it's like working in a startup alongside women, creating intimate content that bonds you in ways that can be intense and problematic and wonderful.

"About long-term relationships and the time in a woman's life – her 40s – when the world seems to open up at the same time as your fertility shuts down. It's about choices and challenges and the dichotomy of being a public person who wants a private life even though that life is something that feeds her work.

"It's not a story about me but it's inspired by aspects of my life and career during the time Mamamia started and began to grow."

Strife is commissioned by the Foxtel Group for Binge and will also be available on Foxtel from December 6. 

Feature image: Binge.

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