By NATALIA HAWK
Forbes recently published their annual list of the highest-paid athletes in the world.
At the top of the list was Floyd Mayweather, a boxer who earns a whopping $105 million.
All of the world’s other sporting favourites – Cristiano Ronaldo, LeBron James, Tiger Woods, Roger Federer and Rafael Nadal – were all right behind Mr-Moneybags-Mayweather, with all of them earning from the $44 million to $80 million mark.
But there was something missing from the list.
Bet you can guess what it is, right? (I’ll give you a hint – this website is dedicated to them.)
Women. There were barely any women on the list of highest-paid athletes in the world. Of the 100 people featured in the list, only three of them were women.
These women were Maria Sharapova, Li Na and Serena William. All of them are tennis players and the great majority of their cashola comes from endorsements, rather than prize money.
Are you surprised? No, I wasn’t either. I’ve been writing Mamamia’s Sport on Saturdays column for over a year now and every week, it’s the same story.
Female athletes are amazing. They are breaking world records, they are winning gold medals, they are performing remarkably on both international and national levels. And yet they get little recognition and little remuneration for their efforts.
This is particularly true in Australia, where women’s sport is very low on our list of interests. According to research from the Australian Sports Coverage, only 9% of general sports coverage in Australia has anything to do with women in sport.
We are more interested in horse-racing than we are in our female netball players, soccer players, basketball players, swimmers, snowboarders.
Stephanie Brantz has been a sports presenter since 2000, and has worked across the ABC, Fox Sports and the Nine Network. Prior to presenting, Stephanie excellent in netball, swimming and basketball. She will also be chairing the Asia Pacific Sport and Women Conference on the 17th and 18th of October, which will focus on women’s sports coverage and sponsorship dollars.