Failure is something every single one of us has experienced.
It's on a wide-ranging scale of course, and can cut you deep. But experts say we shouldn't see failure as the opposite of success. In fact, some of the world's most successful business leaders instead define failure completely differently.
For Laura Henshaw and Steph Claire Smith, they owe their success to embracing risks. It was the experience of "stepping outside our comfort zone" that was the biggest learning curve of them all, and led to the creation and success of Keep It Cleaner, aka KIC.
"In the early days, there would be a tendency [from us] to do as instructed by those we deemed superior to us, or to shy away from doing something different," Laura said to Mamamia.
"It's ironic because in hindsight, this in itself is an example of where we sold ourselves short, and could have achieved much more if we trusted our gut. But ultimately we had to go through this in order to build up our confidence to roll the dice, take risks and be bold."
Watch: Success, failure and the drive to keep creating with Elizabeth Gilbert. Post continues below.