Inside the over-priced world of social media sponsorship.
There’s a new breed of fashion bloggers, but many of them don’t run a blog. Instead of hits, they count followers. Instead of posting content, they post photos. And instead of ads? They get paid for their selfies.
Most of the Instagram accounts you follow utilise sponsored content – where companies pick them based on their influence and amount of followers, and pay them to post a photo of themselves wearing/holding/promoting a product.
Mamamia is one of them. Posting advertising on social media, just as we do on our websites, is how we keep the publication free for our readers. But critical for us, is always declaring when something has been paid for. It’s important to us that our audience don’t feel duped or tricked by sponsored posts.
Danielle Bernstein is one of these people who makes a living off what she posts on social media. With 998,000 followers on her Instagram, We Wore What, she told Harper’s Bazaar that she nets anywhere between $5,000 and $15,000 a post.
Click through the gallery below for some Instagram bloggers who get paid to post. Post continues after gallery.
“On average, if you have hundreds of thousands of followers you can make anywhere from $500 to $5,000 a post, but if you have upwards of 6 million followers, your fee can be $20,000 to $100,000 a shot,” Harper’s Bazaar’s Kayleen Schaefer said.
Sponsored Instagram posts aren’t a new thing, but it’s becoming harder to tell what content is being paid for and how much of it is something the blogger genuinely likes.
Bernstein is 22 years old, supports herself and lives (very) comfortably within the six-figure range, she says.
“Last year was definitely my most profitable,” she told Cosmopolitan.
“I hate talking about money, but let’s just say it’s more than I could have ever imagined as a 22-year-old. I fully support myself, and it’s in the mid-six figures. I save, I invest, I’m trying to be smart about it all and learn as I go.”
But it’s not just bloggers who are being paid to post a fancy filtered image. Actresses, former reality stars, models – basically anyone with ‘influence’ – are jumping on the bandwagon.