In May this year Sophie Cachia made the leap from mummy blogger to entrepreneur.
Launching Cachia, her online retail business, The Young Mummy began selling a select range of products that she knew her legion of social media followers would love.
Cachia admits it was her ‘online family’ who initially gave her the idea for the start up.
“I have a really engaged and large loyal audience, I think of these people as my online family,” she told Mamamia.
“On Instagram I was always being asked ‘where are your jeans from’ or ‘where’d you get that bag’, and I was constantly promoting all these other brands.”
That’s when Cachia saw a gap in the market – she could make her own products and cut out the middle man.
“I realised people were following my social media pages because of me and what I do – they love me – so I created an opportunity for them to become even closer to me, to wear some of the clothes I was wearing.”
Her new business venture wasn’t an obvious choice for Cachia, who actually has a background in broadcasting.
“If you told me a few years ago that I was going to be a fashion designer I would have laughed in your face,” she said. “But I’m the kind of person who grabs opportunities when they present themselves.”
Cachia, the brand, was never about starting a fashion line or opening a shop, Sophie simply wants to create products that she loves and really wants to buy herself.