We’ve all heard this a million times, read it on everything from baby food to nappies, laundry powder to prams. Don’t even get me started on the greeting cards that can still bring me to tears like a kid who’s just dropped her ice cream in the middle of Kmart.
Airline commercials, toilet paper ads and even telco commercials depicting a call home at Christmas and I’m a blubbering mess. All cynical ploys to influence my spending but since my daughter has come into this world I’ve suddenly got no control over my emotions even though I know I’m being played.
I’ve become emotionally incontinent.
Since my daughter has come into this world I see a baby and all of a sudden I’m making that high pitched AWWWW. With no control, completely subconsciously but definitely audibly as evidenced by the smiles of the mothers.