Emily and Sarah Hamilton are Aussie twins with two successful beauty businesses under their belt.
Yep, not one, but two.
The 40 year olds launched Australia’s first beauty subscription box Bellabox in 2011 after just six months of planning, but its their latest launch, Australian skincare brand Sand & Sky that’s really appeared to be an overnight success, with half a million customers in the first year.
The brand launched the first product, Australian Pink Clay Porefining Face Mask, in April last year and sold out in Australia and the UK in just 12 weeks. A waitlist of over 5,000 people then followed.
Huge online beauty names like Huda Kattan were giving it glowing reviews and stockists like Harvey Nicols were contacting them instead of the other way round.
At $69.90, it’s not cheap, but after one use the difference is immediate.
Now the pair are stepping it up with the launch of Sand & Sky’s second product, the Flash Perfection Exfoliating Treatment, $59.90.
Mamamia had a chat to the sister duo about all this business and beauty.
“It took a while to build momentum, then suddenly sales just went through the roof and huge online identities like Jeffree Star were trying the mask and promoting it,” Sarah, who is based in Melbourne, while Emily lives in Singapore, told Mamamia.
“Reviews and comments on social media were all positive and customers shared the love everywhere. We sold out in Australia and the UK and had to create a waiting list.”
It doesn’t seem to be a one hit wonder either, with the Flash Perfection Exfoliating Treatment already earning a wait list of 10,000 people.