While you’re out on a Saturday night and taking photos for Instagram to share with your nearest and dearest, consider this: there are people in the world who get paid thousands to post a photo just like you did. And it’s not you.
Don’t shoot the messenger.
Meet Huda Kattan, a woman who has just been named the wealthiest influencer on Instagram by Hopper HQ, an Instagram scheduling site that estimates she has the ability to earn $18,000 everytime she posts to her 20 million-odd followers.
Kattan is a beauty mogul and Instagram star, with a namesake cosmetics company called Huda Beauty and, according to the New York Times no less, is the “Kim Kardashian West of the beauty influencer economy”.
The 33-year-old’s charm, it would seem, is the fact she rarely accepts said paid posts, making them all the more valuable when they do happen, and making her far more credible in the eyes of her loyal following.
“As a beauty influencer, I am very picky with the products that I use and I recommend,” she writes on her website. “Honesty is something I never wanted to compromise with as I feel I have a responsibility towards women. To me, beauty is not about how much you spend, but how great and self-confident you feel.”
According to her website, Kattan was working in finance, of what is considered to be the “Wall Street of Dubai”, when she decided to drop it all, travel half way across the world to Los Angeles and study makeup.