Sam Armytage talk about wearing her swimsuit on a magazines cover.

Sunrise co-host Sam Armytage is often tabloid fodder, critiqued over her outfits or the fact that she’s not a size 10.

But Sam won’t let anyone else control how she feels about her body, and proves it with the new cover of the Australian Women’s Weekly, on which the 38-year-old appears wearing swimsuit.

“If everyone wants me in a swimsuit, it might as well be on my terms,” she told the publication.

Sam and the swimsuit that’s started up an interesting conversation.

Sam said she never used to have a problem with going to the beach in her swimmers, because no one cared. “Now, I always think twice before going to Bondi. In fact, I can’t really swim there anymore.”

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Of her cover shoot, the TV host said the idea of the swimsuit shoot scared her, but she did it anyway.

“The Weekly called me and asked me if I would do it. I’m not vain enough to think I am Gisele, but I am also not lacking in confidence to think I’m not some type of scrubber who should not wear swimmers. Plus, I’ve never done a swimsuit shoot before. They are terrifying words together.”

“If everyone wants me in a swimsuit, it might as well be on my terms.”

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And while Sam hears a lot about everyone else’s opinion on her weight – in fact, she told Mamamia‘s Kate Leaver that she’s a target because she’s not a size 10 – she knows the only opinion that really matters is her own.

“I don’t describe myself as curvy. I’d describe myself as quite strong and healthy, nothing terribly flash. Take me as I am.”

If this post made you want to look at more photos of Sam, click through the gallery below.