Scroll through the Instagram feed of Roxy Jacenko, author of Strictly Confidential and owner of Sweaty Betty PR in Sydney, and you will see her five-year-old daughter in pretty dresses, her two-year-old son’s face covered in bath bubbles, Jacenko herself in active wear, drinking coffee, putting on makeup.
Sharenting is a term used to describe parents sharing images and videos of their children on social media. The concept has been in the news lately, with people asking – how much is too much? Is there a line?
“I am the poster girl [for Sharenting],” Jacenko admitted. As well as her own account, the PR-star has created an account specifically for her five-year-old daughter Pixie.
On @pixiecurtis, you can see Jacenko’s daughter swimming, going to school, and wearing different styles of clothing for sponsored posts (Pixie is managed by Jacenko’s talent agency Ministry of Talent).
“There’s nothing wrong with sharing pictures of your children, videos and so on,” Jacenko continued. “I mean, you do it because you’re proud. We all do it because we’re proud. We’re not doing it for any other reason.”