I always knew I wanted to do something significant the year I turned 40.
Part of me wanted to make a difference, part of me wanted to challenge myself and part of me hoped and prayed that if I got on the front foot, a mid-life crisis wouldn’t creep up on me.
So I have decided that in 2020, I will not buy a new item of clothing.
Giving up new clothes delivers on a few areas of importance for me: one being environmental, one making a stand around how women are perceived in the workforce, and finally, I hope this will enable me to delve deeper into why my appearance is linked to my idea of success.
It was probably the monologue from the Grandmother on the series Years and Years I had been watching on SBS that really spurred me into action.
Set in the future, an extended family sit around the table as she firmly addresses them, highlighting that they had “all played a part in the state of where the world was at, every t-shirt they bought for one pound (without questioning where it came from), every time they didn’t stand up for the things they believed in”.
We have all played a part in the state of our current environment, and in the same way, we are all a part of how this story progresses into the future.
Check out Emma Watson’s eco-friendly looks. Post continues below.
Our social feeds and newsreels are barraged with stories on climate change and the role of the Government and big business, but I knew there were changes to make in my own backyard.
As a business owner in the travel sphere, I needed to take the steps to make my business carbon neutral – a huge and daunting task which I have started the journey on.
There are changes to be made at home with recycling, food purchases, composting and food waste, just to name a few.
But the one that was quick to action, would have a big impact on my footprint and was one of my biggest personal shortcomings….was purchasing clothes.
What was behind my need to consume?
Starting my own business and being in the spotlight made me believe that I had to uphold a certain persona of immaculate grooming and the latest looks in order to be successful. I couldn’t turn up to train my staff or attend a networking event in an outfit I had worn before, right?
Surely we weren’t living in a society where women were expected to spend an extra 3 hours a week grooming, plus thousands of dollars extra a year just to turn up and be taken seriously?
When I was on the entrepreneurial roller coaster and having a bad day, I would sit on the couch at night (out of my husband’s view) ordering clothes and shoes online.