Brawn brings to mind husky dudes chopping wood, wiping their sweat-licked brows and laughing so deeply that you, your chest and the floor shakes.
Now IMG models have launched a division of plus-sized male models and have suitably called them brawn.
The first model to be signed by IMG is American Zach Miko, a man who gives us six-feet and six-inches worth of body positive feels.
Miko previously gained media attention for his modelling campaign with Target after news agencies began considering him the only big and tall model in the big and tall model section.
#bodypositivity changed my life. Every person, every size, and every shape is beautiful. #bigandtall #brawn #noBS #effyourbeautystandards A photo posted by Zach Miko (@zachmiko) on Mar 13, 2016 at 1:18pm PDT