And it’s been a while since my natural hair, curls, were considered on trend. Since the eighties, to be exact. That’s almost FOUR DECADES ago. (I know, I know. I had to double check the maths too).
But in 2018, according to the experts, the ultimate curly-haired hairstyle AKA the perm is BACK.
Pinterest data released at the end of last year pinpointed perms has a beauty trend to watch in 2018, with saves for “wavy” up 166 per cent.
Emma Stone got one earlier this year, bestie Jennifer Lawrence followed suit with a curly haired style for the Oscars and just yesterday Blake Lively attended an event with wavy hair most closely resembling her natural hair than we’ve seen her wear in years.
Perm, short for permanent wave, uses heat and chemicals to change the hair structure.
The modern perm, like it’s predecessor, is about putting texture aka curls in the hair but with an important difference.
“This perm is a lot more mellow than the perm that flashes to our minds when we hear the word perm, yet totally customizable,” Stone’s hairdresser Mara Roszak told W.