When my kids eat junk food, I always tell myself it’s just a treat.
We were at the movies – our third during the school holidays – and they were running around grabbing whatever they could. I pulled them into a little huddle and told them they could have one savoury snack and one sweet snack each, and that slushies counted as a sweet snack so they should probably just stick to water.
This happens every time I go to the movies with the kids, or anywhere with the kids really.
There aren’t many places you can take your children these days where they aren’t surrounded by junk food, as though companies targeting children understand that if they look like Willy Wonka’s Chocolate Factory they can further brainwash them into coming back again and again and again.
While us lowly parents trail after them saying, “no” or “that’s too much” or “put something back” or “we already ate”.
Apparently children can’t do anything without eating crap. They can’t watch a movie, jump on a trampoline, play indoor soccer or buy a toy without being given the option of some sort of treat food.
Enough already. I’m almost scared to leave the house anymore due to the constant battle against junk food.
You may think you have all the power when it comes to food choices for you and your family. We have been told countless times by health experts that being healthy is eeeeeeasy. We just have to make all the right food choices and ta-da…the problem is solved. No more junk food will enter our homes or our mouths.
That’s what we’ve been taught to believe but it’s not the case. In truth, we are being constantly manipulated into buying junk food. Millions of dollars of research is spent by food companies who research the best ways to entice us to buy unhealthy food.
When it comes to willpower vs millions of dollars worth of expert psychological manipulation, it’s easy to see who is going to win. We may say “no” the first time, the second time and the third time but often enough, we are going to say “yes”. Then we may resist a seventh, an eighth and even a ninth time but our kids will chime in – under the influence of the psychological manipulation that is expertly targeted at them – and we give in, again.
I am doing my best to be healthy and to raise my children to be healthy but from the moment we walk out the door we are bombarded with suggestions that steer us right through the drive through and into the junk food aisle.