Staring into a camera lens, Mila Stauffer sports a look of grave concern on her little, chubby-cheeked face.
“I saw Sawyer at the park with another girl. I was so mad,” she declares.
She’s wearing a sparkly, velvet dress. A ponytail sprouts from the top of her head. Because Mila is not a teenage girl grappling with boy issues. She is a three-year-old, pretending to be.
Even if you don’t know her name, you’ve almost definitely seen her on your social media feeds.
Just one of her videos can reach seven million views – and that’s on Instagram alone. Add YouTube, Facebook, Twitter and you’re looking at tens of millions.
She’s a new breed of social media star: one made up of little kids who act in viral videos. Coached by her teenage sister at home in Arizona, Mila’s modus operandi is to go on what is typically an adult rant, but with her toddler voice. It’s ironic, it’s funny and above all, it’s very, very cute.
She is a master of the furrowed brow, the eye-roll and the talk-to-the-hand gesture. She uses millennial phrases like “so basic”, “shady” and “shook”. She does all this while discussing relationships, parenting, the gym, football season and school stress.
But increasingly, as more and more videos are made, the glowing comments are being replaced by negative ones.