If you’re not barely sustaining your own life whilst caring for the most fragile of beings, how do you even know you’re the parent of a newborn?
Take, for example, this scenario, which most mums and dads have been in: it’s the middle of the night. The baby won’t sleep, or stop crying, so you buckle it into the car and drive around, hoping the soothing rhythm will get it to find the peace you both desperately need.
It’s such a common thing to do, McDonald’s made it the focus of a recent television ad for its McCafé brand. And it’s one of the sweetest things you’ll see today.
The ad shows a father driving at night, with his precious baby buckled in and sleeping in the back seat. Afraid that the baby will wake up if the car loses its momentum, but desperate for a coffee to help him keep alert so he can drive the vehicle safely, the loving dad heads to a McDonald’s drive thru.
Rather than risk his baby being disturbed, the dad shout-whispers his order into the speaker in bursts as he goes through the drive thru again and again. It’s hilarious, adorable, and quite genius.
The McCafé staff are at first confused, but realise quickly what’s happening – and rush to help the dad get his hands on some hot coffee.
It all ends well, with the father travelling at a negligible speed, constantly checking on his snoozing infant in the rearview mirror, and eternally grateful to McCafé for the lifeline.
McDonald’s obviously thought it was enough of a universal experience that most parents would easily relate to it.
While most people do, some people reported it to Ad Standards – the body responsible for evaluating advertisements in Australia.
Mumbrella reports that, “Complaints posted to Ad Standards pointed out the driver – who had a young sleeping child in the back of the car – didn’t have two hands on the wheel, used pay pass while driving, failed to stop while going through the drive-thru and hung out the window.”