If you’ve spent any time on FashionTok, you would be familiar with the name Matilda Djerf. The Swedish influencer is best known for her voluminous hair, laid back style and her cult following of over three million on Instagram and another million on TikTok.
Matilda’s popularity is unparalleled, and has allowed her to kick off her own fashion label, Djerf Avenue. The brand perfectly represents everything Matilda is: Minimal, clean and cool. Her designs are nothing out of the ordinary, instead, she chooses to focus on basics such as trench coats, blazers and slacks. (Aussie fans can get their hands on her Scandi cool via her website which ships globally.)