friendship

Challenge: Could you pick the company from these old logos?

Most of us don’t deal well with change. We love the mantra ‘Don’t fix what isn’t broken’.

Which is why, when my family woke up yesterday morning and went onto the internet looking for this:


... and instead were confronted with THIS:

... they flipped out.

"What is this shit?" one demanded.

"It looks like they've used Microsoft paint!" another spat.

My husband - who has absolutely no understanding of the internet beyond mastering the art of Googling 'breasts' - looked suddenly terrified.

I mean really .... it's just a font change - right? Not by the way my kids reacted it isn't. It was as if I'd announced I was shutting off the internet and we were all going vegan for a year.

Reality check: all major corporations go through a 'rebrand' eventually. Without one, they wouldn't evolve as a business. And it's been proven time and time again that we soon accept the changes as the new "normal" and almost forget the logo it replaced.

Check out how these big companies have rebranded over time

Coca-Cola

The early Coca-Cola logo shown here was used from 1890 - 1891. The latest logo was adopted in 2007.

Pepsi

The early Pepsi logo shown here was used from 1898 - 1905. The latest logo was adopted in 2008.

McDonalds

The early McDonalds logo shown here was used from 1962 - 1968. The latest logo was adopted in 2006.

Shell

The early Shell logo shown here was used from 1900 - 1904. The latest logo was changed in 1999.

Mozilla Firefox

The early Firefox logo shown here was held from 2005 - 2009. The latest logo was adopted in 2013.

Woolworths

The early Woolworths logo shown here was used from 1976 - 1987. The latest logo was adopted in 2014.

Apple

The early Apple logo shown here was used from 1976 - 1998. The latest logo was changed in 2010.

Holden

The early Holden logo shown here was used from 1969 - 1994. The latest logo was adopted in 2014.

 KFC (previously Kentucky Fried Chicken)

The early KFC logo shown here was used from 1978 - 1991. The latest logo was changed in 2007.

VW

The early VW logo shown here was held from 1939  - 1948. The latest logo was changed in 2000.

Nike

The early Nike logo shown here was held from 1971 - 1978. The latest logo was adopted in 1995.

Canon

The early Canon logo was held from 1935 - 1953. The latest logo was changed in 1956.

If - like me - you remember thinking you'd never stop saying 'Kentucky Fried Chicken' and now comfortably say KFC, then you'll probably realise former logos are easily erased from your memory.

 

If you enjoyed this, you might also like these:

The illegal drugs we once used to use for sore throats and teething.

The true confessions of a classified ads voyeur.

Men’s clothing ads from the ’70s that can’t be unseen.

00:00 / ???