Unless you’ve been living in a social media blackout, you’re probably aware of the fact that Kim Kardashian West launched her debut makeup line KKW Beauty last week. Said launch, however, has been marred by controversy that refuses to settle thanks to rumours the reality queen snubbed a beauty blogger who panned her products.
Sharing countless photos of herself alongside prominent beauty bloggers who attended the product’s launch party last week, Kardashian West wrote on Instagram, “I’m so grateful to everyone who helped me celebrate my @kkwbeauty launch. I got to meet so many new people and loved hearing everyone’s in person reviews of my creme contour kits.”
The kits, which sold out within minutes of going on sale, included a double ended creme contour stick, a double ended highlighter stick and a double ended applicator.
Naturally, Kardashian West tagged the bloggers featured in her images. That is all except Youtube star Jackie Aina.
Interestingly, Aina was also one of the first beauty bloggers to share a mixed review of the KKW Beauty products.
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During a 20-minute-long Youtube review, Aina's criticisms included the amount of product included in the kits versus the price (AU $63), the shade of the highlighter stick, the blending tool and the timing of the release, saying "the highlighting and contouring train has long left the beauty community".