Love her or hate her, Kim Kardashian West knows makeup. From her sold-out tutorials to launching many a facial trend in her time, the announcement that the iconic reality star is launching of her own cosmetics line, KKW Beauty, is surely a welcome one.
And with its release date now just a few days away, here’s everything you need to know about prices, products and what to expect from the inimitable reality star’s newest venture.
Similar to her youngest sister and fellow makeup mogul Kylie Jenner, it appears 36-year-old Kim will release products in specific drops, rather than launching multiple products all at once.
The first cab off the KKW Beauty product ranks is the Creme Contour & Highlight Kit, which is set to retail for AUD $63. And when compared to competitor makeup brands like Anastasia Beverley Hills and Becca, is incredibly reasonable.
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The kits, Kardashian West announced via an Instagram post on Friday night, will come in four colours: light, medium, dark and deep dark, "to complement all skin tones," the mum-of-two said.
"Each kit comes with a dual-ended contour stick, a dual-ended highlight stick that has a matte and shimmer highlight, and the perfect brush and sponge blending tool!" Kardashian West explained, adding, "I love how many shades we have, and how versatile these kits are!"
Perhaps the most exciting tidbit of information, though, is the product release date, which is scheduled for 21 June (AKA very, very soon, friends!)
But, for those wanting to get their cheek and brow bones on the kits, be warned, doing so might be an incredibly taxing and near impossible feat.
For starters, going off the history of Kylie's cosmetics line - which includes lip kits, bronzers, blushes and eyeshadow palettes - Kim's Creme Contour & Highlight Kit are likely to sell out fast.
When the 19-year-old released a limited edition lip kit with Kim last month, the collaboration sold out within less than half an hour and took several weeks to restock.
Then there's the frustrating issue of time difference. Thanks to being on the other side of the world, when the KKW Beauty hits the internet on Wednesday at 9am PST it'll be 2am on Thursday morning here, so you might want to set one or several alarms.
All things considered, though, we're still desperate to get our hands on the product.
Best of luck, beauty lovers.