After a 13-week-long leave of absence, Kim Kardashian West has returned to the internet.
The 36-year-old reality star broke her radio silence on Wednesday, sharing intimate images and video footage of her young family, sending a clear message to the world that she’s back.
But the question being asked by many is: why now?
Having walked away from social media, public appearances and life in the limelight more generally after being held at gunpoint and robbed of $14 million worth of jewellery in October, it could simply be that she feels emotionally rested enough to now return to work.
It could be that after years of adhering to a relentless work schedule, Kardashian West simply wanted to take her own version of annual leave as we all do.
But as someone who has strategically mapped out every step of her career, it’s hard to believe there’s not something more to the comeback — be it a new endorsement deal or modelling contract or app release.
Social Sciences Senior Lecturer at the University of Melbourne, Dr Lauren Rosewarne, agrees.
“She’s very much a social media generation celebrity, so it’s hard then to think there’s not some method to the madness in how she uses the tool [social media],” she tells Mamamia. (Post continues after gallery.)