Of everyone who just clicked into this post, about 50 per cent of you are excited to see what’s ahead.
The other 40 per cent are pretty sure what I’m about to say is total bullsh*t, but couldn’t resist scrolling past without checking it out first.
Then there’s the 10 per cent of you who are furious. The ones who are twitching at their keyboards right now. Who are so angry I would “clickbait” you with the “stupid” Kardashians and their “ridiculous” social media posts. You hate clicked, and you hate yourself a little bit for that too.
Everyone gather round. I promise you this is not trashy clickbait, but rather an important legal discussion between likeminded academics (ahem, you and me).
Let me explain what’s going on here.
I can inform you there is reasonable grounds to suspect that, perhaps, the youngest Kardashian sister Khloe has actually broken the law with her Instagram pregnancy announcement.
This pregnancy announcement. This one right here:
You see, way back in the mystical year of 2016, when Obama was still President of the United States and we didn’t face the daily urge to stick sharp objects in our eyes, the Kardashians found themselves in a wee bit of a pickle.
A legal letter had arrived on their
gold plated doorstep. It was from not-for-profit organisation Truth in Advertising Inc. It asked them to start declaring when their sponsored posts were, in fact, paid sponsorships. Pretty please.
Arguably, the family was violating rules under the US legal system’s Federal Trade Commission Act.
“We have found that members of the Kardashian/Jenner family are engaged in deceptive marketing campaigns,” the organisation reportedly contended.