Kate Hudson is going to make some (high-priced) enemies with the ads for her new activewear range.
Up to this point, her leisurewear company’s marketing strategy has involved a lot of aspirational pictures of Kate Hudson looking both fab and athletic (the company is called Fabletics). But the brand has combined jokes and swears to bring us a series of hilarious new ads that take a hefty dig at expensive exercise clothes sold by unnamed (but pretty obvious) competitors.
In their first ad, they take aim at the less-than-practical designs for clothes to exercise in. Imagine dropping a lot of cash on some new workout gear only to do downward dog and realise your classmates can see you p*ssy through your new “sheer-design” leggings…
See the first hilarious ad here: