Instagram, as we know it, is dead.
Soon, your Instagram feed of exotic short-haired persians and clarendon-filtered sunsets will look remarkably different, with thanks to a new personalised algorithm.
Following in the footsteps of Facebook and Twitter, the app will soon move away from the chronological organisation of posts and instead hero photos based on a user’s friends, interests and other strictly-very-top-secret data.
In a blogpost explaining the new algorithm, the company said, “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
They continued, “If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in.”
Let me just walk you through what this might look like:
1. The new algorithm means your up-until-now secret stalker behaviour will influence who and what you see – and increase your chances of being caught out.
2. Unfortunately, the Kardashian’s grip upon us all will continue to exist.
3. You may be forced to get a fringe without consulting everyone you know (or may have met once in your life). Note to self: Don’t get a fringe, it’s always a mistake.