Fashion trends fade but style is forever. That's something we've been reminded of recently.

Over the past few years, there has been a growing demographic of older women sharing their outfits and shopping tips on beautifully curated Instagram feeds. Their cool sense of style gives us daily inspiration and proves that with age comes a confidence in knowing what works.

But enough from us.

Here are 12 such women you should follow immediately.

Watch Mamamia's Clare Stephens review non-family friendly fashion. Post continues below.

Fifi Milne, @shopwithfifi

Why you should follow her:Australian ex-fashion editor Fifi Milne isbrilliant at pairing staple wardrobe pieces that you can rotate for all occasions.Plus, she explains exactly how to do it and where she gets her pieces from.

Janie Medley, @medleystyle

Why you should follow her:Janie loves colour, patterns and sequins, but styles them in a really approachable way. So if you're thinking of spicing up your wardrobe but you're a little scared to, she's a great lady to get inspiration from.

Iris Apfel, @iris.apfel

Why you should follow her:Recently turning the big 100, Iris Apfel has been a fashion icon for decades. Maximalism is synonymous with Iris: the bigger the better, the bolder the better!

Renia Jazdzyk, @venswifestyle

Why you should follow her:Renia's style is utterly fabulous. You'll want to stare at her photos all day.