Playboy Enterprises announced on Thursday that the magazine’s founder, 91-year-old Hugh Hefner, has died.
A statement given to PR Newswire said the mogul “peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones.”
The statement continued: “Mr. Hefner’s uncompromising vision drove the creation of not just the iconic and groundbreaking magazine, but what has become one of the world’s most enduring and recognisable brands.”
Hefner had three wives over his lifetime. He was married to first wife Mildred Williams between 1949 and 1959, with whom he had a daughter, Christie, and a son, David.
In 1989, he married Playmate of The Year, Kimberley Conrad, who was 36 years his junior. Together they had two sons, Marston Glenn and Cooper Bradford. They divorced in 2010.