I like Nutrigrain as much as the next person but this idea is leaving me cold: Haven’t we reached peak hipster cafe bullshit yet?
Because this cafe is in painfully-hip Shoreditch in London’s East End. But pretty soon you just know that there is going to be a cereal cafe here. Next to the cat cafe. And the secret coffee shop up that is so cool it doesn’t have a sign on the door. And the converted shipping container/tram stop/car boot cafe. And the paperless news stand cafe. And the water-only restaurant.
I love breakfast. I love to eat it on my own, I like to meet other people to eat it, I like to eat it all day long (it turns out that I like it so much, I sound like Dr Seuss when I talk about it).
But I just wonder whether we need our bacon and eggs to come with this bottomless cup of over-hyped gimmicky nonsense.