I’m a skincare junkie.
I want ALL of the potions and serums and Jesus tears I can get my greedy little mitts on; partly because sometimes they work, but also because I just enjoy taking some ‘me time’ to rub various lotions on my face. Also, it’s cathartic. And fun. And I’ll be damned if I have to play FIFA with my boyfriend.
Like anything beauty-related, there are trends that come and go with the seasons. And 2018, it seems, is All About The Sheet Mask; those gooey, slightly-scary cut outs that make you look like a serial murderer who regularly practices self-love.
So when skin whisperer and entrepreneur Zoe Foster Blake released a sheet mask with her company Go-To this week, I knew what I had to do. Whack it on my face, stay away from reflective surfaces/unsuspecting loved ones, and “wait 10 to 15 minutes”.
But before we get into the nitty-gritty of the Transformazing Sheet Mask, what the Jeff are sheet masks anyway, and are they worth your precious cashola?
What are sheet masks and how do they work?
Generally speaking, sheet masks are sopping wet bits of spongey cloth that work by delivering a high concentration of nutrients evenly into your skin’s dermis (that’s the layer of skin tissue underneath the top layer that contains capillaries and sweat glands which can get clogged up over time).
Because they cuddle right up to your skin, sheet masks give you an injection of goodness while also allowing the skin to breathe. This gentle delivery method helps the skin absorb them faster and more efficiently than traditional masks and creams.
This sheet mask specifically targets ageing or damaged skin cells and loss of collagen that can exacerbate the appearance of fine lines and wrinkles.