On Monday evening New York time, Scarlett Johannson arrived at one of the most-anticipated events on the fashion calendar, draped in a billowing magenta gown with floral appliqués snaking their way down her back.
It was the first time she had walked a red carpet with partner Colin Jost, but it wasn’t her relationship or her private life making headlines. It was the politics of the gown she had chosen that engulfed the news cycle surrounding New York’s Met Gala.
The gown, of course, was designed by Marchesa, owned by Harvey Weinstein’s estranged wife Georgina Chapman and her long-time friend Keren Craig.
It was the first time the brand had dressed anyone on a red carpet since the New York Times published their history-making exposé into Weinstein’s alleged sexual misconduct and, in truth, the first time Chapman had made headlines since she announced she was leaving him.
But while the comeback was painted as quiet, an aura of no big deal shrouding it, Chapman’s return to industry was certainly no happy accident. Instead, the return of Marchesa was meticulous and perhaps not even possible without the legend of Anna Wintour driving it. After all, one only has to look at how the next few days were carefully played to see the genius.
In the hours after Johansson stepped onto the red carpet, she released a statement:
“I wore Marchesa because their clothes make women feel confident and beautiful and it is my pleasure to support a brand created by two incredibly talented and important female designers.”
Soon after came Marchesa’s own:
“We are truly honored that Scarlett chose to wear Marchesa for the Met Gala. She is an amazingly talented actor who has incredible style and presence. It was wonderful to work so closely with her in creating this custom look.”