Nicole Kidman’s new airline advertising campaign has hit turbulence.
Nicole Kidman is being criticised for her role in a new campaign for Etihad Airways.
In an open letter to the actress, the Association of Professional Flight Attendants, which represents over 25,000 workers, expresses its concern that Kidman‘s relationship with Etihad is at odds with her role as a UN Women Goodwill Ambassador.
The letter reads:
Dear Ms. Kidman,
The 25,000 members of the Association of Professional Flight Attendants greatly admire and appreciate your efforts to advance women’s rights around the world as a UN Women Goodwill Ambassador. Using your profile and stature for such a noble endeavor is commendable. However, we believe those efforts are at odds with your prominent role in an advertising campaign for Etihad Airways. The United Arab Emirates and their airlines are well-known in our industry for their discriminatory labor practices and deplorable treatment of female employees. Therefore, the APFA must respectfully ask that you – as a leading advocate for women around the globe – not lend your voice, your image, and your good name to Etihad Airways, the second- largest airline in the UAE.
Last month, on March 8, International Women’s Day, you said, “I envisage a world where all women and girls have equal opportunities and rights… Now is the time to step it up!” Later that very same week, we saw that you had begun appearing in a new campaign for Etihad.